The Elephant Brand Logo, penned by Tim Clark, combines imagery, styles and influences from some of Mike V’s seminal boards from Powell-Peralta (1988) and World Industries (1989-1991) with the idea that what one loves and values is worth fighting for. The logo represents a love for skateboarding with strong values. Elephants have always represented dignity, honor, determination and loyalty — Love and strength. To further illustrate these qualities we have placed both laurel (a symbol of peace) and arrows (a symbol of war) in the elephants trunk. Love for and a deep loyalty to skateboarding — This is why Elephant Brand Skateboards exists. This is what our logo represents.