Brand profile

Urethane Burners started in October 2014 as a blog by skaters, for skaters—sharing tips, stories, and pure passion for longboarding and skating. Since then, the brand has continuously broken new ground: launching the world’s first slide pucks with integrated graphics in 2015, pioneering brake and grip soles made from recycled car tires, and expanding into gloves, risers, and performance soles. Their iconic UB Sundays and UB Runs video series keep the community inspired and connected.

Through every evolution, UB remains a brand about innovation, durability, and rider confidence—always skater-driven and always evolving. And with more groundbreaking product ideas on the horizon, the best is yet to come.